The Challenge:

With our flagship store in San Francisco's historic Presidio opening up, we needed to increase awareness of our brand in an area of town that might not be familiar with us. A series of bus shelters along Lombard Street was booked to accomplish this, with a focus on what makes our stores special

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My Solution:

I chose a clean look and repetitive copy ("Get") to emphasize what our customers get out of our stores. Letting the simple language and images stay front and center, each bus shelter focused on a service (pet wash. same-day delivery), or offer (Buy 3, Get the 4th Free) to convey quickly to passers-by a simple benefit of shopping with us.