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SOCIAL MEDIA CAMPAIGN:
Virtual Pet Fair
BAPF2020_1080x1080_Yellow_Cat
BAPF2020_1080x1080_Pink_Dog
BAPF2020_1080x1080_Green_Doves
BAPF2020_1080x1080_Blue_Dog
The Challenge:
Create social media collateral that could be posted throughout the month of Pet Fair, that didn't feel repetitive and also conveyed the range of adoptable animals.
My Solution:
It was important to create a coherent look for the Pet Fair using historical Pet Fair branding and also while presenting different images to our online audience. Previous years' Pet Fair collateral had utilized an orange and white pennant banner hanging from the logo; I decided to play with that traditional look by having the animals interact with it, creating a feeling of energy and play that seemed very on-par for many of our pets.
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