The Challenge:

A local group that I'm part of needed a logo and branding to have greater visibility in the community. They needed something recognizable, memorable, and to-the-point.

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My Solution:

I worked with the founder to make sure I was capturing the look and feel needed. Because this group is all about people and connections, we opted for a handwritten font and a simple sparkly heart to capture exactly the warmth that we hope to project to the world, in an eye-catching purple. The logo transfers easily to t-shirts, stickers, and even car magnets in the local 4th of July parade, and has earned the group more visibility and volunteers to continue their work of local litter gathering, free bake sales, meal trains and donation drives for those in need.