The Challenge:

To create a dynamic email that shows the benefits of freeze-dried foods without boring the customer to death.

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My Solution:

Working with my graphic designer, we created a top down gif that showed the food (with movement!), highlighted the colorful packaging, and emphasized the ease of feeding freeze-dried foods (scoop, rehydrate, feed!). Four short blurbs offered easy education about its benefits while two CTAs made shopping easy. For customers already loyal to a brand, we showed six, specific foods to demonstrate that a switch could be easy and familiar. The email ended with an opportunity to dive deeper by linking to a blog on our website.