The Challenge:

To create a story around disparate products. Each shelf of the end-cap contained a variety of supplements meant to improve pet well-being; the products were all from different manufacturers and had different appearances.

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My Solution:

To show that each shelf belonged to its own family of need-related products, I opted for a boxed column to stand on the base deck beside half-shelves. The colors on the column and the boldness of each heading counteracted the chaos of the disparate products.

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Bringing a little playfulness into this display by using bright colors, a casual voice, and graphic treatments, meant that though we were tackling a serious subject, we could successfully capture the customer's attention long enough to offer a positive and workable solution to problems that may have seemed overwhelming or unsolvable.

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This was a fun project, and I was gratified that it received a special call-out in a trade magazine.