The Challenge:

A house brand's colors, fonts, and general look had become out of sync with the company's current style.

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My Solution:

Unnecessary text boxes, dated drop shadows, and overabundant bullet points disappeared in favor of less cluttered, more modern look, which emphasized white space to symbolize the cleanness I wanted the customer to associate with this brand of litter.

 

A new logo paid homage to the old with an updated paw print, while each variety of litter - Clumping, Micro-Clumping, Corn Blend, and Odor Control - was given its own color.