The Challenge:

An in-house brand of bulk biscuits was being overlooked by customers who found them less enticing than the alternative organic and specialty brands offered.

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My Solution:

To maintain the low price point but raise the image of the biscuits, I kept the cardboard boxes, but gave them a new sticker that paid homage to the fruit crate stickers I'd first fallen in love with when visiting Monterey twenty years ago.  

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Now resembling wooden boxes full of bakery goodies, and accompanied by a classic metal scale, the biscuits experienced an unprecedented rise in sales.