PRODUCT PACKAGING:

True K9 Treats 

The Challenge:

A vendor had a fantastic product but it was lacking packaging to match. The product's price point was accurate for its quality but customers were put off by the cheapness of the look.

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My Solution:

I decided to embrace the simplicity of the bag and go for a farmer's market style.  Bold colors such as red, deep blue, black, or olive green complemented the earthy, jerkey-style treats, and the ingredients panel got prominent billing to emphasize that none of the treats had more than three ingredients.