the challenge:

To revitalize an instructional brochure with material that tended to be a tad dry.

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my solution:

To compartmentalize the info and make it more readable, I split the text into numbered items with headers. Inside the brochure I used dynamic images that thoughtfully crossed the folds in order to add playfulness. To keep it as readable as possible, white was used behind the text, but orange - the color which the company associated with adoptions - was added wherever possible.