The Challenge:

We needed a more personal way to give product recommendations, in a way that feels authentic.

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My Solution:

I approached the true experts: the pet owners who work in our stores. Highly trained and continually educated in all things pet, their hands-on experience and long years of pet ownership give them a keen edge for knowing the best products to recommend. Including photos of them with their pets reinforces the authenticity of their recommendations, and the family atmosphere at the company. This would later become a monthly feature.

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