The Challenge:

A private label manufacturer was providing a product with packaging that did not reflect the style of the company.  

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My Solution:

I changed the tone of the image, from pitch black with neon colors, to a calmer twilight look. The product was meant to reassure customers, and I wanted the image to portray the kind of safe walk that they would be experiencing with the light.

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I also opted for a retro font to match the era that LED lights came to prominence and matched the color of the words "Safety Light" to the products themselves.